Toogood works together with Carhartt WIP to create giant puppets that are shown on display in Milan. It was created by the London studio imprint to be served as models at the installation. There are three puppets created and each one is oversized, wearing garments from the capsule that are formed using a plethora of materials.
Erica Toogood speaks about the collaboration, stating that "This collaboration has come from a very natural place for both brands [...] Carhartt WIP’s history of modifying historic workwear sits effortlessly with Toogood’s nod to trades and workwear, reimagined and sculpted with artistic freedom." It is set to be on show until the end of Milan Design Week on June 12th.
Oversized Pupper Fashion Installations
Toogood Designs Giant Puppets for Carhartt WIP in Milan
Trend Themes
1. Oversized Pupper Fashion - The trend of incorporating oversized puppets into fashion installations presents an opportunity for designers to experiment with unconventional materials and extend the storytelling aspect of their designs.
2. Collaboration in Fashion Installations - The trend of collaborating with artists and designers from different industries in fashion installations creates an opportunity for disruptive innovation and the development of innovative storytelling techniques.
3. Formal Experimentation in Fashion - The trend of experimenting with unconventional materials and forms in fashion installations is an opportunity for creative exploration, subversion of norms, and the extension of the storytelling possibilities.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to rethink traditional displays and explore more unconventional forms of fashion installations to create immersive experiences and tell richer stories.
2. Art Industry - The art industry has an opportunity to collaborate with the fashion industry and explore new ways to translate narrative and thematic concepts through different mediums and forms of installations.
3. Design Industry - The design industry has an opportunity to incorporate more artistry and storytelling elements in their creations, lending them more depth and emotional resonance that extends beyond mere functionality.