This massive Cadbury billboard looks great. It is also very effective as it made me stop dead in my tracks and have another look.
The giant chocolate bar is just another example of the new era of billboards where simply feature an image wont do. The models tearing to get into this giant Cadbury's bar are also particularly effective. The one featured in the gallery is in Toronto.
Recently we have also seen a penny billboard as well as a Thornton one made of real chocolate. However, for staying power, this giant bar of chocolate has got to be the winner.
Chocolate Billboards
Giant Cadbury Bar
Trend Themes
1. Interactive Billboards - The new era of billboards includes interactive elements that engage and captivate audiences.
2. Creative Advertising Mediums - Marketers are exploring unconventional mediums, such as giant chocolate bars, to create memorable brand experiences.
3. Innovative Outdoor Advertising - Outdoor advertising is evolving with unique and disruptive concepts, like the Cadbury billboard, to attract attention and leave a lasting impact.
Industry Implications
1. Advertising - Companies in the advertising industry can embrace interactive billboards and creative mediums to offer their clients innovative and attention-grabbing advertising solutions.
2. Food and Beverage - In the food and beverage industry, incorporating unique and visually appealing advertising concepts, such as giant chocolate bars, can help brands stand out and enhance brand recognition.
3. Outdoor Marketing - The outdoor marketing industry can explore disruptive and memorable outdoor advertising strategies, like the Cadbury billboard, to attract more brands and increase revenue opportunities.