With all of the food trucks taking over the streets of busy urban cities, it takes a lot for them to get any special attention; unless, that is, they have a unique gimmick like the GhostFood Truck. What is their shtick? It is selling the idea of eating food without actually selling any food. More of a social art experiment than a viable business, the GhostFood Truck "explores eating in a future of food scarcity and biodiversity loss caused by climate change," as written on the website.
Created by Miriam Simun and Miriam Songster, the GhostFood Truck revolves around 3D-printed headset that attaches to people's face. This headset gives people the identical smell and feel of certain foods directly to their senses.
Brain-Fooling Food Trucks
The GhostFood Truck Tricks People into Thinking They Are Real Food
Trend Themes
1. Art-food Trucks - Similar to the GhostFood Truck, art-inspired food trucks can enhance customer experience and create a unique selling point for food businesses.
2. Sensory Technology - Incorporating 3D-printed headsets or other sensory technology can revolutionize the dining experience and create innovative business opportunities for food companies.
3. Food Sustainability - As climate change and food scarcity become more prominent issues, food businesses can capitalize on consumers' desire for sustainable food choices by creating more environmentally-friendly products and marketing campaigns.
Industry Implications
1. Food Truck Industry - Incorporating art installations and sensory technology into the food truck experience could potentially revolutionize the industry and attract more customers.
2. 3D Printing Industry - Developing new and innovative ways to incorporate 3D-printing technology into the dining experience could open up new markets for the 3D printing industry to explore.
3. Sustainability Industry - Creating more sustainable food options and marketing them to environmentally-conscious consumers could create new opportunities for businesses within the sustainability industry.