Ghost London, a womenswear company, has introduced an archive collection to commemorate nearly 40 years of designs. With a 21-piece collection made from a combination of Lenzing Ecovero and viscose, The ‘Ghost Archive’ updates the womenswear label's renowned satin collection. Highlights from the collection include the 90s-inspired ‘Palm’ slip dress, the ‘Luna’ skirt, and the Studio 54-inspired ‘Freya’ dress. For this release, Ghost London has expanded its size range to UK 20.
An edit of chic, simple-to-wear pieces has been created to allow uncomplicated matching with the archival designs. Wide-leg pants, cargos, and bomber jackets are also offered, along with satin camisoles, T-shirts, and button-down shirts.
The ‘Ghost Archive’ collection from Ghost London is now available online at the brand’s official website.
Lustrous Archival Capsules
Ghost London Launches an Archive Collection and Extends Its Size Range
Trend Themes
1. Sustainable Fashion Collections - The creation of archive collections in sustainable materials like Lenzing Ecovero creates a disruptive innovation opportunity for companies to promote sustainable fashion choices.
2. Expanded Size Ranges - The expansion of size ranges in archive collections creates a disruptive innovation opportunity for companies to promote inclusivity in fashion.
3. Combining Nostalgia with Contemporary Style - Combining nostalgia with contemporary style in archive collections creates a disruptive innovation opportunity for companies to tap into consumer nostalgia while updating designs for modern tastes.
Industry Implications
1. Fashion - Fashion companies can use Lenzing Ecovero and expanded size ranges in archive collections to create more sustainable and inclusive fashion options for consumers.
2. E-commerce - E-commerce companies can use archive collections as a way to capitalize on consumers' nostalgia for previous fashion trends by offering updated designs with expanded size ranges.
3. Sustainable Materials Manufacturing - Manufacturing companies can see an increase in demand for sustainable materials like Lenzing Ecovero as fashion companies focus on producing more sustainable archive collections.