North American esports organization Ghost Gaming has partnered with Georgia Public Broadcasting (GPB) to help distribute the organization's gaming content ahead of the Ghost Gaming Georgia Esports League, a state-wide collegiate esports competition.
The partnership will see the pair work collaboratively on a content series, in-person activations, and other forms of promotional media. Ghost Gaming's union with GPB marks an industry first, as this is the first time a public broadcast network has partnered with an esports organization.
"GPB’s broadcasting reach extends across the entire state, as does their reputation for high-quality educational programming. So we are thrilled to partner with GPB to create and distribute esports educational content from the Georgia Esports League," said Todd Harris, CEO of Ghost Gaming.
Content Distribution Collaborations
Ghost Gaming Partners with Georgia Public Broadcasting
Trend Themes
1. Esports Broadcasting Partnerships - The partnership between Ghost Gaming and Georgia Public Broadcasting demonstrates a trend towards collaborations between esports organizations and traditional broadcast networks.
2. State-wide Collegiate Esports Leagues - The Ghost Gaming Georgia Esports League highlights a trend of state-wide collegiate esports competitions, creating new opportunities for student gamers.
3. Educational Content in Esports - The collaboration between Ghost Gaming and GPB showcases a trend of producing and distributing educational content focused on esports and gaming.
Industry Implications
1. Esports - The partnership between Ghost Gaming and Georgia Public Broadcasting opens up new opportunities for collaboration and exposure within the esports industry.
2. Broadcasting - GPB's partnership with Ghost Gaming marks a disruptive innovation opportunity for broadcast networks to tap into the growing esports market and engage with a new audience.
3. Education - The creation and distribution of esports educational content by Ghost Gaming and GPB presents an innovative opportunity for the education industry to engage with students through gaming.