The Gett taxi app, a UK-based mobile taxi-ordering service, recently partnered with 'Batman v Superman: Dawn of Justice' to promote the film's London debut. During the promotion, users could track the whereabouts of nearby cabs with both the standard car icon as well as branded Batman v Superman logos, and selecting those promotional vehicles made them eligible for a glitzy reward.
Riding in a Batman v Superman vehicle with the Gett taxi app automatically entered user into a competition to win tickets to the film's London debut. As one of the major cities on any Hollywood movie's international circuit, the London debut was sure to be filled with stars, critics, and paparazzi. Regular black cab trips through London aren't particularly excitement-filled, but the Gett taxi app helped to add some fun with this promotion.
Superhero Taxi Promotions
The Gett Taxi App Partnered with 'Batman v Superman' in London
Trend Themes
1. Branded Promotional Partnerships - Opportunity for companies to partner with popular movies or franchises to create unique and engaging promotional campaigns.
2. Location-based Advertising - Trend of using mobile apps to track the whereabouts of nearby cabs with branded logos, providing targeted advertising opportunities.
3. Incentivized Marketing - Using rewards or competitions to encourage customer engagement and promote brand loyalty.
Industry Implications
1. Taxi and Ride-sharing - Taxi and ride-sharing companies can benefit from partnering with popular movies to create unique promotional campaigns that attract new customers and generate buzz.
2. Film and Entertainment - Film studios and entertainment companies can leverage promotional partnerships with taxi apps to increase visibility and generate excitement for new movie releases.
3. Mobile App and Advertising - Mobile app developers and advertisers can explore location-based advertising strategies to target users with branded promotions and increase engagement.