This Gertrud Hegelund editorial highlights the season's hottest beauty looks. Spring is on the horizon and the beauty industry is once again embracing voluminous and wavy tresses along with pale pink lipstick hues and other minimalist cosmetics.
Drawing inspiration from the 70s, this Gertrud Hegelund editorial takes a trip down memory lane and highlights fresh-faced makeup applications that are created by Anne Staunsager. The makeup artist works alongside hair stylist Marianne Jensen in this beauty story that is captured by photographer Sune Czajkowski's lens.
Gracing the latest issue of Elle Denmark, this story does not only feature stunning hair and makeup looks but also includes gorgeous floral elements. These flowers are incorporated into model Gertrud's hair and appeal sculptural in their look.
Floral Beauty Portraits
Elle Denmark's Gertrud Hegelund Editorial is Fiercely Feminine
Trend Themes
1. Minimalist Makeup - Opportunity for cosmetic companies to create minimalist makeup lines inspired by the 70s.
2. Floral Hair Accessories - Opportunity for hair accessory companies to create sculptural floral accessories for hair.
3. Voluminous Hair - Opportunity for hair care companies to promote and innovate volumizing hair products.
Industry Implications
1. Cosmetics - Opportunity for cosmetic companies to create minimalist makeup lines inspired by the 70s.
2. Hair Accessories - Opportunity for hair accessory companies to create sculptural floral accessories for hair.
3. Hair Care - Opportunity for hair care companies to promote and innovate volumizing hair products.