Triangulated Textural Mats

The Geo Carved Rug Decorates with Dimension Rather than Colorful Design

In addition to contributing a warm and soft surface to a tiled or hardwood floor, your typical area rug is usually responsible for introducing color and pattern as a focal piece in a room. The Geo Carved Rug delivers those qualities associated with comfort, but adds aesthetically to a room without the display of elaborate motifs or schematic spectra.

Ella Doran created the chic carpet for WovenGround using masterly handmade techniques. Tufted entirely with immaculate white New Zealand wool, the piece induces visual intrigue through texture. Once all of the material is fixed in place, the designer trims the tips of the threads unevenly. The Geo Carved Rug is rendered as an undulating geoform surface of seemingly creased triangles of various sizes in a grid.
Trend Themes
1. Minimalist Design Rugs - Emerging demand for area rugs that use a minimalist design for aesthetic appeal rather than loud, colorful patterns.
2. Textured Rugs - Growing trend in the use of textured rugs as decorative focal points within residential and commercial interior spaces.
3. Handmade Artisan Rugs - Increasing interest in the purchase of handmade rugs created using traditional artisan techniques.
Industry Implications
1. Interior Design - Opportunity for interior design professionals to incorporate textured rugs into design schemes as an alternative to traditional patterned rugs.
2. Handmade and Artisan Craftsmanship - Offshoot designs utilizing ancient artisan craftsmanship and techniques to create unique pieces.
3. Home Decor Retailing - Opportunity for retailers specializing in home decor to offer customers a wider assortment of quality textured area rugs.

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