Popular sportscar brand Ferrari launched its first in-house luxury fashion collection called Genesis 2021. The capsule draws on the talents of Rocco Iannone who previously designed for brands like Dolce & Gabbana and Giorgi Armani. Genesis 2021 brings Ferrari's iconic style to bear alongside graphic prints and pop culture influences. The collection consists of 52 pieces, most of which are unisex, and includes sneakers designed by Puma.
Genesis 2021 capitalizes on Ferrari's far-reaching brand awareness and offers consumers a dedicated way to sport the brand in the everyday. The collection is inspired by Ferrari's racing history which is evident in the capsule's sporty colors, sleek looks, and futuristic cuts. The Genesis 2021 collection was released on June 13th, 2021. The Spring/Summer capsule is available online and in select Ferrari stores.
Car-Branded Luxury Fashion Collections
Ferrari Launched its First Fashion Collection: Genesis 2021
Trend Themes
1. Luxury Fashion Collaborations - The trend of luxury fashion collaborations between non-fashion industries and established fashion designers is disrupting fashion retail experience.
2. Brand Extensions - Brand extension through new product category releases such as fashion is disrupting traditional industry definitions and creating new market opportunities.
3. High-end Sneaker Collections - The trend of introducing high-end sneaker collections by luxury automotive brands is disrupting traditional sneaker industry and creating a new luxury sneaker market.
Industry Implications
1. Luxury Automotive Manufacturing - Luxury Automotive Manufacturing industry can leverage their brand strength and expand their product lines by collaborating with established luxury fashion designers to introduce new product categories such as fashion.
2. Fashion Retail - Fashion Retail industry can attract new consumer demographics and create new revenue streams by collaborating with non-fashion industries to launch new fashion collections.
3. Sneaker Manufacturing - Sneaker Manufacturing industry can leverage high-end collaborations with luxury automobile manufacturers to expand their product lines and penetrate the high-end sneaker market.