Indiegogo is all set to rebrand its Indiegogo Life subsidiary -- a service that is designed specifically to promote the raising of money for charitable and socially good causes -- as Generosity.com.
Some of the high-profile initiatives that are being launched to mark Generosity.com include a campaign to assist Syrian refugees and another one to fund science, technology, engineering and mathematics education for girls.
This platform truly encourages social good in every single way. Indeed it does not charge any fees, so charitable innovators can focus on putting all the money they raise towards the charitable cause of their attentions. The platform also allows you to raise money without having to worry about any kind of deadline, meaning that you can use Indiegogo's back-end technology to run campaigns for as long as you want.
Charitable Fundraising Platforms
Generosity.com Lets You Raise Money For Charitable Causes
Trend Themes
1. Rebranding of Charitable Fundraising Platforms - The rebranding of Indiegogo Life as Generosity.com highlights the growing trend of using online platforms for raising money for charitable causes.
2. High-profile Initiatives for Charitable Fundraising - The launch of initiatives supporting Syrian refugees and STEM education for girls showcases the trend of using charitable fundraising platforms to address pressing social issues.
3. Fee-free and Flexible Fundraising - The fee-free structure and flexibility of Generosity.com's campaigns represent the trend of providing opportunities for charitable innovators to maximize the impact of their funds without time constraints.
Industry Implications
1. Online Fundraising Platforms - The rebranding of Indiegogo Life to Generosity.com reflects an opportunity for the online fundraising platform industry to evolve and better serve charitable causes.
2. Humanitarian and Social Services - The targeted campaigns for Syrian refugees and STEM education demonstrate disruptive innovation opportunities within the humanitarian and social services industry to leverage online platforms for greater impact.
3. Technology and Fintech - The fee-free structure and technological capabilities of Generosity.com highlight potential disruptive innovation opportunities for the technology and financial technology sectors to revolutionize the way fundraising for charitable causes is facilitated.