Named one of Canada's Most Powerful Women by the Women's Executive Network (WXN), Buytopia Co-Founder and Snap by Groupon Co-Founder and Head of Marketing Michele Romanow chatted with Trend Hunter about the perseverance to out-innovate and generating new ideas.
The entrepreneur explains the importance of creating an environment where everyone can bring ideas forward and feel respected regardless of where they stand in the workplace hierarchy. Staying ahead of the curve is about keeping your hand on the pulse of what is going on in your social network and in the news, and then jumping on opportunities and taking action in a timely way. Romanow emphasizes the need for an office environment where you can be generating new ideas and do tiny little trials to see if the ideas work or not.
Out-Innovating Through Perseverance
Michele Romanow Discusses Generating New Ideas at a WXN Event
Trend Themes
1. Creating Open Idea Generation Environments - Disruptive innovation opportunities could come from facilitating open idea generation within workplaces, regardless of employees' positions in the company hierarchy.
2. Staying Ahead of Trends with Timely Action - Disruptive innovation opportunities exist in keeping up to date with social network and news trends to take timely action on opportunities that arise.
3. Testing Ideas Through Tiny Trials - Disruptive innovation opportunities exist in testing new ideas through tiny trials to gauge their potential effectiveness.
Industry Implications
1. Technology - Technology companies could benefit from creating environments that facilitate open idea generation and constant testing of new ideas and trends.
2. Marketing/advertising - Disruptive innovation opportunities exist for marketing and advertising companies that keep up with the latest social network and news trends to take timely action on opportunities and test new ideas.
3. Entrepreneurship/startups - Entrepreneurs and startups could benefit from creating office environments that encourage open idea generation and constant testing of new ideas and trends to stay ahead of the curve.