Popular retailer Mamas & Papas is fighting gender-based shopping by giving consumers the option to shop for gender-neutral baby clothes online. Following in the footsteps of retailers such as Zara, the company's ungendered collection allows parents to purchase clothing that is appropriate for any child.
While Mamas & Papas ecommerce site does include separate sections for boys and girls, it also includes a unisex option for those looking for gender-neutral baby clothes. The clothing in this section comes in subtle patterns and neutral shades such as white, beige and grey. There are many different options to choose from, including bodysuits, onesies and knitted cardigans. One common trait that each garment shares is a focus on practicality, comfort and durability rather than on colorful patterns that will immediately identify an infant as a boy or a girl.
Unlike other retailers that offer overtly masculine or feminine garments, Mamas & Papas allows parents to dress their children in unisex garments from any early age.
Unisex Baby Clothes
This Retailer's Online Store Includes Gender-Neutral Baby Clothes
Trend Themes
1. Gender-neutral Baby Clothes - Retailers can leverage the market demand for gender-neutral baby clothes by offering ungendered collection in their store.
2. Practicality Over Gender-specificity - Retailers can offer infant clothes that focus on practicality, comfort and durability rather than on colorful patterns that immediately identify as boy or girl.
3. Breaking Gender-based Shopping - Retailers can help break gender-based shopping by giving consumers the option to shop for gender-neutral baby clothes online.
Industry Implications
1. Retail Industry - Retailers can offer gender-neutral baby clothes to cater to the market demand for ungendered baby clothes.
2. Apparel Industry - Apparel companies can manufacture gender-neutral baby clothes that focus on practicality, comfort and durability rather than on colorful patterns that identify as boy or girl.
3. E-commerce Industry - E-commerce companies can facilitate online sales of gender-neutral baby clothes to break the gender-based shopping pattern.