L'INSANE is a genderless concept store that "encourages style expression outside of the box." As many are turning to the non-binary instead of the defined, retail spaces like this are beginning to gain traction. Located in Paris, this label is fashion-forward, daring, chic, and experimental. In terms of its online presence, L'INSANE boasts an opinionated blog and its clothing is all grouped under the category of 'Human.' With reference to its brick-and-mortar establishment, the genderless concept store boasts a strong vibe that fuses notes of industrialism and minimalism.
L'INSANE's inventory contains a rich assortment of some of the most cutting-edge brands in the realm of luxury fashion and streetwear. This includes labels like New York-based Telfar, jewelry designer Alan Crocetti, 032c, Mane Mane, and more.
Photo Credits: Highsnobiety/ Julien Tell, L'INSANE
Genderless Concept Stores
L'INSANE is a Fashion-Forward Retail Destination, Located in Paris
Trend Themes
1. Genderless Fashion - Fashion industry can innovate by creating and promoting genderless clothing, to increase acceptance and inclusivity among customers.
2. Concept Stores - Retail industry can leverage the trend of concept stores with unique themes, to attract and retain customers looking for unique and personalized shopping experiences.
3. Online Presence - Various industries can expand their online presence by creating platforms like opinionated blogs and curated collections, to increase engagement and enhance customer experience.
Industry Implications
1. Fashion - Fashion industry can adopt the concept of genderless fashion by promoting and experimenting with unique styles to cater to the non-binary customer segment.
2. Retail - Retail industry can leverage the trend of concept stores by creating and promoting unique themes and experiences, to increase footfall and customer engagement.
3. E-commerce - E-commerce industry can enhance customer experience by creating platforms like opinionated blogs and curated collections, to increase customers' loyalty and increase average time per session.