Online platform Brightside recently put together a slew of illustrations that capture the varying situational responses between men and women and explore gender differences in a comical way. The images look at how men and women interact differently with activities such as getting ready to go out, having a haircut or enduring a breakup highlighting at the contrasting views both genders have.
The images play off of a slew of gender stereotypes visualizing them in a fun comic style that parody many of the viewpoints that are now outdated in the modern age. While some differences between men and women are dated such as women spending more on their appearance than men, others do ring true such as the women's bathroom having a much longer line up than the men's.
Illustrative Gender Difference Charts
These Drawings Show Situational Responses from Men and Women
Trend Themes
1. Gender Stereotypes - Exploration of gender differences and stereotypes is treading on opportune territory for startups looking to disrupt established cultural norms.
2. Humorous Illustrations - The use of visual humor can create an avenue for presenting social commentary on the internet and engage a large userbase.
3. Situational Responses - Surveying situational responses can be an unobtrusive way of examining societal expectations and assumptions about gender roles.
Industry Implications
1. Social Media - Social media networks can provide the ideal platform to explore the nuances of different gender responses, create discussion and potentially disrupt gender roles.
2. Publishing/editorial - Agencies specializing in illustration, publishing, and other editorial realms have an opportunity to make content that challenges traditional gender attitudes and expectations.
3. Advertising - Companies that can effectively reframe mainstream assumptions about gender, while benefiting from the use of humor or empathetic illustration can innovatively and successfully target audiences.