As more consumers opt for wider silhouettes for their denim, Yoga Jeans is helping fans avoid "fashion faux pas" with the launch of three new Gen Z-approved jean styles. The new pieces include Lily wide that boasts a wide fit through the hip and jean for a long silhouette, the Lily Wide Blue Flare with a thick hem and high-rise fit, and the Alex Bootcut in a dynamic white wash.
Yoga Jeans is a Canadian brand dedicated to ending fast-fashion with quality, made-for-life pieces that will carry you through your daily errands in style. The new Gen Z-approved jean styles are now available to purchase online and in select stores across the country in sizes 24 - 34.
Avant-Garde Canadian-Made Jeans
Yoga Jeans Launches Three Gen Z-Approved Jean Styles
Trend Themes
1. Wider Silhouette Denim - The trend towards wider silhouettes in denim presents opportunities for creating new, comfortable, and stylish jean cuts.
2. Sustainable, Quality Fashion - As consumers seek to avoid fast fashion, there is an opportunity to create quality, sustainable clothing that can be worn for life.
3. Gen Z-approved Styles - Designing and marketing clothing that is specifically approved by Gen Z offers a new way to target this emerging and influential consumer group.
Industry Implications
1. Fashion & Apparel - As the fashion industry shifts towards more sustainable, high-quality clothing, there is an opportunity to create new denim styles and brands that cater to consumer preferences.
2. E-commerce - As online shopping continues to grow, particularly in light of the COVID-19 pandemic, there are opportunities to leverage technology and data to better target customers and sell clothing online.
3. Marketing & Advertising - With Gen Z emerging as a key consumer group, marketers and advertisers have the opportunity to develop new campaigns and messaging that speaks to their unique values and preferences.