British cartoonish Gemma Correll illustrated a menu guide that fits right in with her history of artwork that depicts life's simple but familiar things. Her recently illustrated book about a dog's life had viral success and she is following it up with this satirical menu guide.
Restaurant menus often features little graphic icons beside each food listed that depicts what type of food it is. For example, a menu listing could be shown as vegan with a leaf graphic beside the title or it could be labeled gluten-free with a crossed-out wheat bundle illustration.
Gemma's ‘Decoding Your Menu’ guide features similar icons, but they are much more humorous. For example, she illustrates the description "May Contain Peanuts" with an actual Peanuts Comic character.
Quirky Menu-Decoding Illustrations
Gemma Correll Illustrated the Guide 'Decoding Your Menu'
Trend Themes
1. Humorous Menu Illustrations - Opportunity to create more engaging and memorable menu designs by incorporating cartoons and humor.
2. Icon Reimagining - Opportunity to change the traditional food iconography and create more unique and expressive representations.
3. Satirical Menu Guides - Opportunity to create more entertaining and informative restaurant guides that stand out from conventional menus.
Industry Implications
1. Food and Beverage - Restaurants can incorporate Gemma Correll's illustration style into their menu design to create a more engaging experience for their customers.
2. Graphic Design - Designers and agencies can consider integrating humorous illustrations into their design services to create more visually appealing and memorable products.
3. Publishing - Content creators can explore creating satirical guides and manuals in various industries such as food, travel, and lifestyle.