ASICS introduces new iterations of the GEL-1130 sneaker model that spotlights the versatile capabilities of functional running shoes. The design is rooted in the shoe's innovative construction and sleek aesthetics, fusing together themes of street style with contemporary touches.
To really showcase the natural versatility of the model, the brand taps the help of two diverse creatives. This kicks off with a collaboration alongside New York's On Lunch Break and Tokyo's own Sabukaru. The two creatives shined a spotlight on how the sneaker is able to effortlessly slip into their own variating styles. The shoe's colorway dials back to the original model with a blend of the white base and electric red touches with eight designs in total.
Versatile Street-Ready Running Shoes
ASICS' GEL-1130 Sneakers Get New Street Style Design Updates
Trend Themes
1. Versatile Running Shoes - Innovative shoe designs that cater to both function and style in everyday wear.
2. Collaborative Street Style - Partnerships with diverse creatives that elevate everyday fashion while maintaining functionality in footwear.
3. Modern Sportswear Aesthetics - Incorporating contemporary touches and colorways to traditional athletic footwear designs for a fresher appeal.
Industry Implications
1. Athletic Footwear - Designing innovative shoe models that balance both form and function to cater to everyday consumers as well as athletes.
2. Streetwear Fashion - Fusing together elements of traditional sportswear and modern street-style to create fresh, functional fashion trends.
3. Creative Collaborations - Forming partnerships with diverse creatives to elevate traditional fashion designs into fresh, modern aesthetics while maintaining function.