ASICS is releasing a new colorway for its iconic GEL-LYTE III OG sneaker called 'Cream/Dark Brown.' The uppers are crafted from off-white leather, while the base uses pigskin nubuck to showcase the 'Cream' and 'Dark Brown' accents across the silhouette. Hits of 'Cream' decorate the mudguard, heel counter, tongue, and laces, while the darker brown shade on the midfoot, heel tab, and outsole contrasts the lighter tones.
To finish this colorway, ASICS has fitted the heel unit with GEL-LYTE III embroidery and added speckles to the midsole.
The ASICS 'Cream/Dark Brown' GEL-LYTE III OG has debuted on the ASICS website for $130 USD. The sneakers are available in a full-size run, ensuring everyone can find a size that suits them.
Warm-Toned Fall Sneakers
ASICS Releases a New GEL-LYTE III OG Colorway with Neutral Colors
Trend Themes
1. Neutral-toned Sneakers - The new ASICS GEL-LYTE III OG colorway showcases neutral colors like cream and dark brown, catering to the current trend of warm-toned sneakers.
2. Leather and Nubuck Uppers - ASICS' use of off-white leather and pigskin nubuck for the uppers in their new colorway taps into the rising trend of premium materials in sneaker design.
3. Subtle Speckled Detailing - The speckles added to the midsole of the ASICS GEL-LYTE III OG provide a unique and understated design element, aligning with the trend of subtle yet distinctive touches in shoe aesthetics.
Industry Implications
1. Footwear - The release of the ASICS 'Cream/Dark Brown' GEL-LYTE III OG showcases the potential for incorporating neutral colors and premium materials in footwear design, appealing to the current consumer demand for stylish and versatile sneakers.
2. Fashion Retail - The availability of the new ASICS GEL-LYTE III OG colorway in a full-size run ensures that fashion retailers can cater to a wide range of customers, taking advantage of the growing popularity of warm-toned sneakers.
3. Athletic Gear - ASICS' introduction of the 'Cream/Dark Brown' GEL-LYTE III OG offers a unique opportunity for athletic gear manufacturers to explore the use of subtle speckled detailing as a way to infuse style into performance footwear.