Skip The Dishes, the popular Canadian food delivery app, recently debuted a new campaign dedicated to hockey fans — the Gear Up With Skip ad.
The campaign features three 15-second spots designed specifically for three Canadian NHL teams, the Montreal Canadians, the Vancouver Canucks, and the Calgary Flames. Each custom ad targets the niche interests of each city. For example, Dutton’s hot dogs from Calgary’s Scotiabank Saddledome, or pork back ribs from Vancouver’s Rogers Arena. Skip The Dishes partnered with all six Candian NHL teams, however, after a team is eliminated, the in-arena food delivery initiative is discontinued.
The Gear Up With Skip campaign aims to recreate the iconic arena experience for fans at home with iconic dishes fans usually only enjoyed at the arena.
At-Home Arena Experiences
Skip The Dishes Debuts the 'Gear Up with Skip' Campaign for Fans at Home
Trend Themes
1. Virtual Arena Experience - Creating virtual experiences that allow fans to enjoy the atmosphere and food of live sports events from the comfort of their own homes.
2. Localized Food Delivery - Partnering with local food delivery services to offer specialized menus and dishes that cater to the unique tastes of specific cities or regions.
3. Brand Collaboration with Sports Teams - Collaborating with sports teams to create promotional campaigns that bring the excitement of the arena to fans' homes and drive brand loyalty.
Industry Implications
1. Food Delivery Services - Food delivery platforms can explore partnerships with sports teams to offer specialized menus for fans watching games at home.
2. Sports Entertainment - Sports entertainment companies can develop virtual experiences that replicate the atmosphere of live events, creating new revenue streams.
3. Marketing and Advertising - Marketing and advertising agencies can collaborate with brands and sports teams to create immersive campaigns that engage fans and drive brand awareness.