Teva is a footwear label that specializes in outdoor exploration and its latest GC Pack recently dropped for the Spring/Summer 2019 season. It celebrates 100 years since the iconic Grand Canyon National Park was first founded. The brand was founded within the vicinity of the Grand Canyon and have drawn many inspirational designs from the 6-million-year-old landmark.
The pack features footwear models including the 'Hurrican XLT2,' the 'Orignal Sandal,' and the 'Original Universal.' All of the sandals showcase a geometric collage design pattern in reference to the landscapes and overlapping rocks of the landmark. There is also the brand new 'Hurrican Sock' that boasts a knitted upper in blue secured with adjustable straps to reference the constructed of the Grand Canyon.
Park-Inspired Charitable Footwear
Teva Launches the TC Pack is Inspired by the Grand Canyon
Trend Themes
1. Charitable Footwear Collections - The trend of creating footwear collections inspired by landmarks or natural creations, and donating a portion of the profits to related charities is gaining popularity, offering opportunities for social responsibility partnerships and marketing strategies.
2. Geometric Collage Designs - The trend of using geometric collage designs in footwear inspired by natural landmarks or landscapes is on the rise, providing opportunities for graphic designers and creative professionals to explore innovative and unique design approaches.
3. Knitted Upper Sandals - The trend of using knitted uppers for sandals is becoming more popular, especially in designs inspired by outdoor exploration and adventure, presenting opportunities for material innovation and sustainability in footwear production.
Industry Implications
1. Footwear and Accessories - The footwear and accessories industry can take advantage of the trend of creating charitable collections, geometric collage designs and knitted upper sandals, to innovate and create new product lines that appeal to outdoor enthusiasts and customers interested in social responsibility.
2. Outdoor Exploration and Adventure - The outdoor exploration and adventure industry can benefit from the introduction of innovative footwear products that utilize knitted uppers, geometric collage designs and are inspired by landmarks, by incorporating these types of products into their strategic brand partnerships and limited edition lines.
3. Graphic Design and Creative Services - The creative services industry can find new opportunities by partnering with outdoor exploration brands to create unique and innovative patterns and designs inspired by natural landmarks and landscapes, utilizing new and sustainable materials such as knitted yarns for new product lines.