The Gatorade Thirst Quencher Citrus Kick is a new limited-edition flavor of the sports drink for athletes of all kinds to enjoy as part of their training routine. The drink boasts a refreshing citrus flavor and is branded with the artwork of Glen Infante, which features a fist bump to signify a sense of camaraderie within the community. The branding highlights several eye-catching colors to give it an almost pop art feel and also call to mind Infante's favorite Gatorade flavors.
The Gatorade Thirst Quencher Citrus Kick is available now and comes as the second time the brand has collaborated with Infante. The imagery is hoped to bring attention to Gatorade's Fuel Tomorrow initiative, which is focused on helping everyone have an equal opportunity to play sports and hone in on their potential.
Art-Branded Sports Drinks
Gatorade Thirst Quencher Citrus Kick is Limited-Edition
Trend Themes
1. Limited-edition Art-branded Products - Brands can partner with artists to create limited-edition products to add collectible value and increase brand awareness.
2. Branded Sports Nutrition for Athletes - There is potential in creating branded sports nutrition products that cater to specific athlete requirements and tastes.
3. Art-inspired Branding for Beverages - Using bold and colorful art-inspired designs can help brands create a unique identity and appeal to a younger consumer base.
Industry Implications
1. Sports Nutrition Industry - Sports nutrition brands can consider collaborations with artists to create limited-edition products that appeal to a specific target audience.
2. Beverage Industry - Beverages brands can create unique brand identities by using bold and colorful art-inspired designs in their packaging and advertising.
3. Art and Design Industry - Artists and designers can explore partnerships with brands to create limited-edition products that add collectible value and increase brand awareness.