It is interesting to see how social media and smartphone apps have really influenced the world, even in small ways; check out the Gastrovet 2011 ad campaign to see what I mean. Inspired by the iPhone and iPad game Angry Birds, it shows the antacid reliever beating away the food that caused the gastronomic discomfort.
Conceived and executed by Ecuador-based ad agency Maksim Fulltime, the Gastrovet 2011 ad campaign really makes this medication relevant to today's generation. Although everyone needs use an antacid product here and there, the Gastrovet 2011 ad campaign shows that this product not only works, but it is cool to take as well, as corny as that might sound. It was illustrated by Jimmy Landaburu.
Game-Inspired Antacid Ads
The Gastrovet 2011 Campaign is Inspired by Angry Birds
Trend Themes
1. Game-inspired Advertising - Opportunity to create ad campaigns that draw inspiration from popular games to make products more relevant and appealing to younger generations.
2. Influence of Social Media - Capitalizing on the impact of social media and smartphone apps to create engaging and relatable advertising campaigns.
3. Interactive Advertisements - Using interactive elements in advertisements to create a fun and immersive experience for viewers.
Industry Implications
1. Advertising and Marketing - Incorporating game-inspired elements into ad campaigns to make products more appealing and relevant to target audiences.
2. Pharmaceuticals - Exploring innovative ways to market and advertise pharmaceutical products to captivate attention and improve consumer engagement.
3. Mobile App Development - Developing game-inspired mobile apps that can be leveraged by brands for marketing and advertising purposes.