The Gary Graham Spring 2013 Collection is a show of literary-inspired wear for the warm season.
The inspiration behind this collection came from the novel 'Our Lady of the Flowers' by Jean Genet. The clothing embodies a different type of Parian appeal that goes beyond tired beret-centered cliches. Instead, Gary Graham chooses to evoke the emotion that is reflected from the novel's bohemian setting, a cemetery in the Montmarte district.
The garments embody the moody feel from which he drew his inspiration. In a muted palette, Gary Grant layers fabrics and textures to create fiercely fragile spring attire. With inspiration that is so decidedly cerebral, it's exciting to see this take on spring 2013 that perfectly marries high-brow references with highly stylized ready-to-wear garments and looks.
Disheveled Cemetery Couture
The Gary Graham Spring 2013 Collection is an Ode to Literature
Trend Themes
1. Literary-inspired Fashion - Opportunities for designers to create clothing collections inspired by classic or contemporary literature
2. Moody Minimalism - Opportunities for designers to experiment with a muted color palette, layering fabrics and textures to create unique apparel
3. Cerebral Styling - Opportunities for designers to explore abstract or intellectual ideas and translate them into wearable fashion pieces
Industry Implications
1. Fashion Industry - Innovative design and creativity in the apparel industry can be inspired by literary works and novel ideas
2. Publishing Industry - Opportunities for publishers to collaborate with designers and fashion houses to create fashion lines inspired by their literary works
3. Luxury Retail Industry - Brands can leverage literary themes and stories to create an emotional connection with customers and differentiate their luxury products