You may have noticed that a good chunk of women's fashion is moving away from tight and sexy to loose and sophisticated. The Garth Cook SS10 collection shows this transition perfectly. Although he relies on draping the body in sweeping fabrics, Cook still manages to maintain the woman's shape, creating a very feminine line.
Dubbed 'Amorphous Geometrics,' the Garth Cook SS10 collection is very structured as well. The contrast between boxy and billowy brings interest to the eye and an appreciation for the juxtaposition. This Australian designer definitely knows how to win a crowd.
Boxy Structured Fashion
The Garth Cook SS10 Collection Relies on 'Amorphous Geometrics'
Trend Themes
1. Loose and Sophisticated Fashion - Opportunity for fashion brands to experiment with designs that focus on loose, flowy pieces rather than tight and form-fitting.
2. Structured Silhouettes - Opportunity for designers to experiment with contrasting shapes to create unique and interesting looks.
3. Feminine Draping - Opportunity for designers to create feminine lines through the use of sweeping fabrics that drape the body.
Industry Implications
1. Fashion Industry - Opportunity for fashion designers and brands to innovate and experiment with looser, more structured designs.
2. Textile Industry - Opportunity for fabric manufacturers to develop fabrics that are both flowy and structured to accommodate the trend for loose and sophisticated fashion.
3. Retail Industry - Opportunity for retailers to offer a diverse range of loose and flowy clothing options to cater to the growing demand for looser, more sophisticated fashion.