There's no better way to demonstrate the effectiveness of a product than to let the consumer test it out for themselves, so Garnier launched an interactive pop-up at various Toronto malls to showcase its new Garnier Whole Blends formula.
The immersive activation included an alcoholic bar with cocktails that featured the same ingredients found inside of the new hair care formula, as well as an on-site hair expert offering consultations and answering any of the guests' questions. The thoughtfully designed spaces elicited a sense of peace with spa-like accents to further the sensory experience. Garnier's pop-up encouraged social sharing with numerous photo opportunities that could be posted to one's social media accounts under the hashtag #WholeBlendsLounge.
Mall-Based Shampoo Pop-Ups
Garnier's Pop-Up Showcased Its Garnier Whole Blends Formula
Trend Themes
1. Immersive Retail Experiences - Create interactive spaces that allow consumers to test products and experience brand values in a unique way.
2. Social Media Marketing Campaigns - Encourage social sharing and user-generated content with branded hashtags and photo opportunities.
3. Ingredient-focused Products - Highlight the specific ingredients and their benefits in your products to appeal to health-conscious consumers.
Industry Implications
1. Beauty and Personal Care - Design immersive retail experiences to showcase product efficacy and educate consumers on beauty routines and ingredients.
2. Food and Beverage - Create cocktail or food tasting experiences that highlight the use of specific ingredients in food or beverages.
3. Fashion and Apparel - Design immersive retail experiences that showcase brand values and product materials, allowing consumers to better understand the products they are buying.