It's funny how people prioritize their material goods over their own health at times; yet Garnier Ambre Solaire recognizes this innate response. Instead of ignoring it, the company decided to use it to their benefit. The team, with the help of Paris-based ad agency Publicis Conseil, created a set of lockers for beachgoers dubbed Sun (B)lockers. Once put into use, people can only lock it when they put their hands in a small drawer.
The catch? That small drawer dispenses a glop of Garnier Ambre Solaire sunscreen to encourage them to also protect their skin from the harmful rays of the sun. A clever concept, to say the very least, the setup also acts as a billboard of sorts.
Skin-Protecting Lockers
Garnier Ambre Solaire Encourages People to Protect Belongings and Skin
Trend Themes
1. Sunscreen Dispensing Lockers - Disruptive innovation opportunity: Develop lockers in various public spaces that dispense sunscreen, encouraging people to protect their skin from sun damage.
2. Integrated Advertising - Disruptive innovation opportunity: Combine advertising and product distribution by incorporating branded lockers that offer a useful item, like sunscreen.
3. Health-conscious Technologies - Disruptive innovation opportunity: Leverage technology to promote health and wellness, such as creating smart lockers that dispense personal protective products.
Industry Implications
1. Outdoor Recreation - Disruptive innovation opportunity: Develop innovative solutions for outdoor recreational spaces, like beach or park facilities, that promote health and safety.
2. Advertising and Marketing - Disruptive innovation opportunity: Explore new approaches to advertising and marketing by integrating useful products and services into promotional campaigns.
3. Personal Care Products - Disruptive innovation opportunity: Create novel ways to distribute and promote personal care products, such as sunscreen, to encourage healthy habits.