7-Eleven has debuted the 'Spicy Garlic Chicken Roller' as part of the brand's 'Roller' line of foods. The Rollers are kept hot-and-ready on an in-store grill, ensuring that every snack ordered tastes like it just finished cooking. The Spicy Garlic Chicken Roller is made with real all white meat chicken, a smooth swiss cheese blend, and a light zesty breading. The Roller is stuffed with chilies and garlic, making it spicy and savory.
In addition to this product launch, 7-Eleven has a limited time promotion for users of its loyalty rewards program '7Rewards' where consumers can order three Rollers for only $3 USD. Additionally, rewards members will receive 100 bonus points for each Spicy Garlic Chicken Roller that they order through the app.
Garlic-Infused Convenience Store Foods
7-Eleven's New Roller is Made with Real Chicken and Cheese
Trend Themes
1. Convenience Store Roller Line - Opportunity for other convenience stores to create their own line of hot-and-ready snack products to compete with 7-Eleven's 'Roller' line.
2. Garlic-infused Fast Food - Fast food restaurants could add garlic-infused menu items to cater to customers who enjoy the spicy and savory flavor profile of 7-Eleven's 'Spicy Garlic Chicken Roller'.
3. Mobile Loyalty Rewards Promotions - Opportunity for retailers to increase customer engagement by offering exclusive mobile promotions for loyalty rewards program members.
Industry Implications
1. Convenience Store - Convenience store industry could introduce new menu items or product lines similar to the 'Roller' line to attract customers and increase sales.
2. Fast Food - Fast food industry could create garlic-infused menu items to differentiate themselves and appeal to customers who enjoy the flavor profile of the 'Spicy Garlic Chicken Roller'.
3. Retail Loyalty Program - Retail industry could focus on enhancing their loyalty rewards program by offering mobile-exclusive promotions, similar to how 7-Eleven is promoting the 'Spicy Garlic Chicken Roller' to their 7Rewards members.