While Trader Joe's is well known for its pumpkin-heavy fall product lineup, this year's selection also includes the savory new Garden Vegetable Soup.
Trader Joe's new Garden Vegetable Soup is a hearty, shelf-stable soup, packaged in a sturdy glass jar. This prepared soup is made from a chunky blend of sweet potatoes, carrots, tomatoes, onions, celery, zucchini, red bell peppers, and leeks. There's also some kale, Swiss chard, and spinach thrown in there so you can get some greens in. To bring it all together, the broth is made with a flavorful, slow-simmered blend of tomatoes, carrots, celery, and onions, seasoned with herbs and spices, and finished with olive oil. In other words, it's like a big bowl of homemade vegetable soup, except this one is ready to eat in just minutes.
Heat-and-Eat Vegetable Soups
Trader Joe’s Garden Vegetable Soup is Here for the Fall Season
Trend Themes
1. Heat-and-eat Soups - Prepared, shelf-stable soups that are convenient and nutritious.
2. Vegetable Soup Craze - A growing trend towards vegetable-based soups with varying ingredients.
3. Healthy Shelf-stable Foods - Consumers are seeking shelf-stable foods that are both nutritious and convenient.
Industry Implications
1. Food - Manufacturers and retailers can create and market more shelf-stable, healthy soups.
2. Packaging - Innovative packaging solutions for heat-and-eat soups can increase shelf-life and sustainability.
3. Retail - Retailers that offer healthy, convenient, and shelf-stable foods can target health-conscious consumers.