French fashion blogger Garance Doré launches her brand that includes sexy stationary, sleek iPhone cases and statement posters.
The fashionista extends her talent beyond collaborations with such iconic labels as Kate Spade, Céline, Chopard and others. Garance Doré began her fashion blog in 2006 and since then has gained followers from both inside and outside the fashion industry.
Now, Doré pairs with the American stationary and gift company Rifle Paper Co. to design her own cards and notepads, among other goods -- all available on her online store. For Garance Doré, paper and stationary has always been a passion, so when she released the news of her brand in February, she revealed, "I always dreamed of being able to launch my own line one day."
Her products feature the fun flair and famous illustrations once only available on her blog or in her contributions to Paris Vogue. Doré even adds her favorite beauty and style picks -- everything from Dior nail colour to Marshal Minor headphones. Of course, you can always purchase posters and prints with her original illustrations.
The illustrations are clean, simple, distinctly Garance Doré. For a small price, add that je ne sais quoi to your life.
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Trend Themes
1. Fashion Blogger Product Line - Fashion bloggers are leveraging their popularity to launch their own product lines and offer consumers a unique experience.
2. Personalized Stationery and Accessories - Consumers are looking for personalized items that reflect their individuality and taste, creating a market for unique stationery and phone cases.
3. Illustration-based Branding - Illustration is becoming a popular form of branding, with more brands capitalizing on unique and original designs.
Industry Implications
1. Fashion and Apparel Retail - Fashion bloggers branching out into product lines presents new opportunities for traditional retail industries to collaborate and offer unique products.
2. Stationery and Gift Retail - The rise in demand for personalized stationery and accessories offers growth opportunities for retail companies.
3. Graphic Design and Illustration - The increase in popularity of illustration-based branding creates new opportunities for those in graphic design and illustration industries to collaborate with businesses and fashion bloggers.