Original shirtmaker GANT launched a new line featuring recycled ocean plastic and it's just as cool as you think it is. Named the 'Beacons Project,' this initiative helps GANT to align sustainability and practicality with its preppy American aesthetic—and it doesn't just stop there.
Adding to its Tech Prep range, GANT created a new line of shirts that started their life at the bottom of the Mediterranean sea. By gathering some of the 165 million tones of plastic floating in the ocean, GANT have worked alongside Seaqual to create the Beacons Project. With these bottles, straws and other objects, GANT upcycled to create yarns and buttons for its greenest collection yet, without compromising on comfort or style.
"Through [the] Beacons Project we are launching an entirely new process of creating beautiful products with a conscious, sustainable approach, which will further grow and evolve over time," said GANT CMO Brian Grevy in a release. Grevy's goal is to see more innovative sustainable materials worked into all of GANT's lines in the future.
GANT isn't going to stop there when it comes to building a sustainable future. This year, the brand announced a partnership with Waterkeeper Alliance, a nonprofit organization dedicated to protecting water sources from pollution. With the brand credo of Never Stop Learning, it is exciting to see the brand take steps needed for a greener fashion industry.
Preppy Ocean Plastic Shirts
GANT's 'Beacons Project' Champions the Use of Recycled Plastic
Trend Themes
1. Ocean Plastic Waste Fashion - Fashion brands can incorporate recycled ocean plastic waste into their clothing lines to promote sustainability while still maintaining style and comfort.
2. Recycling for Fashion Materials - Fashion brands can explore other materials that can be recycled, such as plastic bottles and straws, to lessen their environmental impact.
3. Sustainable Fashion Partnerships - Fashion brands can form partnerships with non-profit organizations dedicated to protecting the environment to promote sustainability and give back to the community.
Industry Implications
1. Fashion - Fashion brands can explore using recycled ocean plastic waste or other materials in their clothing lines to promote sustainability.
2. Environmental Non-profit - Non-profit organizations dedicated to protecting the environment can partner with fashion brands to promote sustainable fashion and raise awareness about environmental issues.
3. Recycling - Recycling companies can explore new markets for recycled materials, such as the fashion industry, to promote sustainability and reduce waste.