Ganni's 'Software' line is comprised of loungewear essentials that were made using recycled polyester and cotton. With stay at home orders in place and and many countries impacted by the second wave of COVID-19, consumers are looking to update their winter wardrobes with comfortable and casual items. As a result, unexpected designer brands are releasing high-end loungewear collections as part of their FW 20 or SS 21 lines.
Ganni's line calls itself 'Software' meaning its sustainable and incredibly low-impact. The collection is comprised of simple hoodies, sweat pants, crew necks, tees and more, all of which boast a minimal design and arrive in a grey or black colorway. According to Hypebae, this line was "crafted with responsibly-sourced yarn, the lineup uses 50 percent post-consumer recycled polyester and 50 percent recycled cotton from used plastic bottles and leftover scraps from manufacturing."
Sustainable Designer Loungewear
Ganni's 'Software' Line is Stylish and Low Impact
Trend Themes
1. Sustainable Loungewear - The rise of sustainable loungewear collections from unexpected designer brands presents an opportunity for disruptive innovation in the fashion industry.
2. Low-impact Fashion - The emergence of low-impact loungewear lines like Ganni's 'Software' line offers a potential area for disruptive innovation in the apparel industry.
3. Comfortable Casualwear - The demand for comfortable and casual loungewear during stay-at-home orders provides a disruptive innovation opportunity for fashion brands to create stylish yet cozy clothing options.
Industry Implications
1. Fashion - The fashion industry can tap into the growing consumer interest in sustainable and low-impact loungewear by developing innovative and eco-friendly collections.
2. Apparel - The apparel industry has the potential to disrupt the market by introducing more low-impact and responsibly-sourced loungewear options like Ganni's 'Software' line.
3. Textile Manufacturing - Textile manufacturers can explore disruptive innovation by finding innovative ways to recycle plastic bottles and manufacturing scraps into materials for sustainable loungewear collections.