The big party is almost as important as the big game, so Tostitos is setting hosts up to succeed with its new Game Day Dip recipe. Ahead of Super Bowl LII, the dip's not only a delectable option, but it's got a playful combination of colors and layout that make it look like a football — a decision that, for the superstitious, might be the difference between a win and a loss.
The Game Day Dip recipe is simple to make, so it's all the more appealing for hosts or guests who're more crunched for time than running backs are crunched for yards. The dip has a base of Fritos Bean Dip, which is mixed with minced jalapenos and Tostitos Medium Chunky Salsa. That mix then gets topped with sour cream, shredded cheese, more salsa, scallions, and cheese in the shape of a football's laces.
Football-Themed Bean Dips
Tostitos' Game Day Dip is Ideal for Super Bowl LII
Trend Themes
1. Party Snack Innovation - Creating playful and themed snacks with unique and fun combinations of ingredients for parties and special events.
2. Convenience Eating - Providing easy and fast-to-make snacks that are simple to prepare and ideal for entertaining and events.
3. Visual Marketing - Using playful colors and layouts to make products stand out and catch the attention of potential customers.
Industry Implications
1. Food and Beverage - An industry that is continuously innovating and creating playful and innovative concepts to keep up with consumer demand.
2. Entertainment - An industry that can take advantage of the popularity of events like the Super Bowl to promote and market themed products like Tostitos' Game Day Dip.
3. Marketing and Advertising - An industry that can learn from Tostitos' strategy of using visually-appealing and playful designs to market products and catch the attention of consumers.