The Galaxy Fusions chocolate bar is a new offering from Mars Wrigley UK as a product that's targeted towards young adult shoppers in a bid to satisfy demand for premium options. The chocolates will be launching in the spring in the convenience store market, and will come in three flavor options including Dark Chocolate with Raspberry Meringue, Blonde Chocolate with Sea Salt and Dark Chocolate with 70% Cocoa. The products build on the increasing popularity of premium chocolate bars, which has grown by 19% over the last year, according to Nielsen Scantrack data.
Senior Brand Manager, Galaxy Elyse O'Connor spoke on the new Galaxy Fusions chocolate bar saying, "We know that the new redesign will attract new customers and boost sales for retailers by standing out on shelves and starting conversation. But while Galaxy is looking beautiful on the outside, we’re also re-thinking about what is inside. We’re thrilled to kick off 2021 with our NPD announcements with Galaxy Orange Block and Galaxy Fusions. The new vibrant and adventurous flavors are bound to drive sales and are the perfect fit to complement the fresh new look and feel of the brand. But that’s not all, we can’t wait to unveil more exciting news throughout the new year as we continue to empower the nation to ‘Choose Pleasure’ – watch this space!"
Young Adult-Targeted Chocolates
The Galaxy Fusions Chocolate Bar Comes in Three Flavor Options
Trend Themes
1. Premium Chocolate Bars - There is an increasing demand for premium chocolate bars, presenting opportunities for innovative flavors and designs.
2. Young Adult-targeted Products - Brands can develop products specifically targeted towards the young adult demographic, catering to their unique preferences and tastes.
3. Adventurous Flavor Combinations - Creating chocolates with unconventional flavor combinations like Dark Chocolate with Raspberry Meringue and Blonde Chocolate with Sea Salt can appeal to adventurous consumers seeking new taste experiences.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the growing demand for premium chocolate bars and innovative flavors to attract young adult consumers.
2. Retail - Retailers can benefit from stocking and promoting young adult-targeted chocolates, catering to the preferences of their target market and driving sales.
3. Food and Beverage - The food and beverage industry can explore the creation of unique flavor combinations in confectionery products, tapping into the adventurous consumer mindset.