G Suit is the newest launch from cult beauty brand Glossier and it takes the form of a blurring, buttery-soft crème that delivers opaque coverage with a swipe. With shades like dusty peach, fuchsia berry and mauve brown, the shade range offers something flattering for everyone.
The consumer demand for lip products that prioritize comfort has become more prominent in recent years and has only intensified since the pandemic. With the rise of clean beauty and wellness, consumers are seeking out products that are formulated with natural and nourishing ingredients, further emphasizing the importance of comfort and functionality.
G Suit by Glossier is vegan and cruelty-free, and it delivers deep nourishment with ingredients like rose wax silica, shea butter, black raspberry seed oil and an orchid complex.
Lightweight Whipped Lipsticks
G Suit by Glossier Boasts an Airy, Buttery-Soft Formula
Trend Themes
1. Comfort-first Lip Products - Consumers are seeking lip products that prioritize comfort and functionality through natural, nourishing ingredients.
2. Clean Beauty - Consumer demand for clean beauty products has intensified, driving the popularity of formulations that are vegan, cruelty-free, and made with natural ingredients.
3. Opaque Coverage - Customers are drawn to lip products with high coverage and deep nourishment, creating a demand for formulas that can deliver both.
Industry Implications
1. Beauty - Innovative formulations that cater to the growing demand for clean beauty, natural ingredients, and vegan/cruelty-free products could be disruptive in the beauty industry.
2. Health and Wellness - The emphasis on natural, nourishing ingredients could be a valuable trend for health and wellness industries looking to create lip care products.
3. Cosmetics - The desire for high-performing and long-lasting lipsticks with nourishing and natural ingredients presents opportunities for disruptive innovation in the cosmetics industry.