The G.I. JOE: Real American Hero toy celebrates its 40th anniversary through a new collaboration with the video game World of Tanks. After debuting in 1982, G.I. JOE action figures saw substantial success, delivering a unique and adventurous experience for children throughout the ‘80s and ‘90s. Now, G.I. JOE is celebrating its anniversary with World of Tanks with new 3D styles, female commanders, a themed web event, decals, emblems, and inscriptions for each faction in the game.
Hasbro’s G.I. JOE will star alongside Cover Girl and The Baroness as World of Tanks ‘commanders.’ Both characters will come with special edition tanks called the ‘G.I. JOE WOLVERINE WoT Edition’ for the ‘Strv S1’ tank, and ‘The Baroness C.A.T. (Crimson Attack Tank) WoT Edition.’ Players can also collect decals and emblems from the collaboration. Interested parties can visit World of Tanks’ website for more information on the G.I. JOE 40th anniversary collaboration.
Gamified Action Figures
G.I. JOE Celebrates its 40th Anniversary with a World of Tanks Debut
Trend Themes
1. Gaming Crossovers - Companies can explore collaboration opportunities with gaming brands to create unique and immersive experiences for fans of both industries.
2. Action Figure Collectibles - With the growing popularity of nostalgic and pop culture-themed collectibles, there is an opportunity for companies to release limited edition action figures that appeal to adult collectors.
3. Female Representation in Gaming - As the demand for more diversity and representation in popular media increases, there is potential for companies to feature more female characters and personalities in gaming collaborations and products.
Industry Implications
1. Toy Manufacturing - Toy companies can explore collaborations with gaming brands to create novel, experiential merchandise that appeals to both children and adults.
2. Gaming - Gaming companies can partner with nostalgic brands to offer new and innovative gameplay experiences that tap into the desires of both old and new fans.
3. Marketing - Marketing firms can take advantage of the hype and nostalgia surrounding popular culture brands like G.I. JOE and World of Tanks to create targeted campaigns and collaborations that appeal to a wide range of audiences.