Fashion label GCDC introduces its latest 'Futuro Beach' collection for the Spring/Summer 2019 season and it boasts vibrant design elements throughout the entire range. The campaign features names such as Yung Taco, Lily McMenamy, Alton Mason, and Esther McGregor. The overarching concept the capsule adopts are the ideas of diversity, youth culture, and hope.
The photos translate the fashion label's message that "differences are what makes each one of us unique, each one of us special." Some highlighting details of the capsule include the bright neon hues and emblems that nod to Pokemon to bring a sense of youthfulness. Some standout pieces from the new capsule include the denim vest complete in mint green and the matching pants. The Future Beach range is now available to shop online at GCDS with plans to open up its second flagship location in Hong Kong this year.
Bright Beachy Fashion Campaigns
GCDS' Futuro Beach Collection Highlight Themes of Youth and Hope
Trend Themes
1. Youthful Fashion - Opportunity for fashion brands to create clothing campaigns that focus on diversity and youth culture.
2. Bright Colors - Opportunity for fashion brands to experiment with bold and bright colors to attract younger consumers.
3. Online Shopping - Opportunity for fashion brands to expand their online presence to reach a wider audience.
Industry Implications
1. Fashion - The fashion industry has the opportunity to create campaigns that promote diversity and youth culture.
2. Retail - Retailers can benefit from adding bright, youthful clothing lines to attract younger consumers.
3. E-commerce - E-commerce companies have the opportunity to expand their reach by partnering with fashion brands to sell their products online.