adidas cast a vision for a circular economy with the design of its sustainable Futurecraft Loop sneaker and now it is introducing the next generation of this concept with the Futurecraft Loop Phase 2. The making of this second generation of sneakers wouldn't be possible without the first iteration of the Loop sneakers, as the designs were collected by adidas, recycled and remade into the components of a new high-performance running shoe. As ever, this new style is fully recyclable, which will help to support the creation of the next version of the shoe, and so on.
The Futurecraft Loop Phase 2 is set for release in the spring or summer of 2021 and the most noticeable update to the design includes a blue hue from naturally colored TPU.
Recycled Performance Runners
adidas' Futurecraft Loop Phase 2 Repurposes the First Loop Style
Trend Themes
1. Circular Economy in Footwear - The concept of using recycled materials to create new high-performance sneakers creates opportunities for sustainable and circular business models in the footwear industry.
2. Recycling in Fashion - The repurposing of previous designs into new products presents innovative opportunities for sustainable fashion brands to reduce waste and promote environmental responsibility.
3. Fully Recyclable Products - The development of fully recyclable sneakers opens up possibilities for industries to create products that can be reused and repurposed in a closed-loop system.
Industry Implications
1. Footwear - The use of recycled materials and sustainable manufacturing processes in the production of sneakers can revolutionize the footwear industry and pave the way for more environmentally-friendly practices.
2. Fashion - The incorporation of recycling and circular design principles in the fashion industry can lead to more sustainable and eco-conscious clothing brands.
3. Sustainable Manufacturing - The emphasis on fully recyclable products in various industries can drive innovation in sustainable manufacturing practices, creating opportunities for companies to develop environmentally-friendly solutions.