Parra is a Moscow-based furniture store brand that recently debuted a new merchandising scheme at an interior design show. Intended to introduce the Lithuanian brand to a new audience, the playful displays combine engaging graphics and colorful blurbs of information to offer a truly unique furniture shopping experience.
In addition to informative posters using whimsical graphics and fonts, the merchandising display features full examples of the products in a showroom style that feels more inviting in an IKEA kind of way. The visual merchandising and architecture for the Russian furniture brand was designed by Alan Khadikov.
The engaging visual merchandising scheme for the Parra furniture store brand illustrates the desire on the part of consumers for a shopping experience that combines hands-on product interaction with comprehensive product education.
Aspirational Furniture Displays
This Furniture Store Visual Merchandising Imagines a Lifestyle
Trend Themes
1. Playful Merchandising - Opportunity for furniture companies to create engaging and unique shopping experiences through the use of graphics and design.
2. Full Showroom Displays - Creating full showroom displays similar to IKEA can attract more customers and provide a more inviting shopping experience.
3. Comprehensive Product Education - Providing detailed and informative product education through graphics and blurbs can help customers make more informed purchasing decisions.
Industry Implications
1. Furniture Retail - Furniture retailers can take advantage of playful and informative merchandising techniques to enhance their customer's shopping experience.
2. Interior Design - Interior designers can incorporate these engaging displays to create unique and memorable spaces for their clients.
3. Graphic Design - Graphic designers can create playful and informative displays for furniture stores and other retail spaces to help enhance the customer experience.