Walmart is transforming dessert into a socially acceptable breakfast option with its new Funfetti Cereal. Sold in a family size box, this sugary sweet cereal is perfect for sharing with anyone who has an insatiable sweet tooth.
Walmart's new Funfetti Cereal is a tasty breakfast cereal created by Pillsbury and inspired by candy-studded funfetti cake mix. Each box is filled with crunchy cereal pieces flecked with colorful candy bits—just like real cake mix. The packaging even shows the cereal inside of a cupcake wrapper, instead of a bowl, to drive home the dessert-flavored inspiration.
While Pillsbury's new Funfetti Cereal is great on its own, the sweet profile of the cereal also lends itself well to baked goods or as a crunchy topping for soft desserts like ice cream.
Birthday Cake Breakfast Cereals
Walmart's Family Size Funfetti Cereal is the "Fun and Only"
Trend Themes
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Dessert for Breakfast — There is an opportunity to create new dessert-inspired breakfast options and flavors for consumers who have a sweet tooth.
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Cross-industry Collaboration — Collaboration between dessert and breakfast industries can lead to innovative products like breakfast pastries filled with dessert flavors and toppings.
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Innovative Packaging — Packaging that creatively displays the dessert-inspired flavors of a breakfast product can differentiate it in the market and increase customer appeal.
Industry Implications
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Cereal Industry — The cereal industry can create new and unique flavors that target customers seeking a dessert-inspired breakfast option.
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Dessert Industry — The dessert industry can collaborate with the cereal industry to create new products like breakfast pastries containing dessert flavors and toppings.
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Packaging Industry — The packaging industry can offer creative packaging solutions that visually promote the dessert-inspired flavors of a breakfast product.