Gwell is a female-founded and Black-Owned business that makes functional tea cookies for guilt-free snacking that's plant-based, gluten-free, soy-free, dairy-free and non-GMO. The minimally processed cookies take the form of shortbread bites that are just as enjoyable with tea as they are a cup of coffee or a cocktail.
Powered by sustainably sourced ingredients, the free-from tea cookies can be found in two varieties: Peach & Pomegranate Superfood Tea Cookies and Reishi & Chaga Adaptogen Tea Cookies. The latter, made with mushrooms, reinvents classic shortbread with a boost from mushrooms that have been revered for their numerous benefits for thousands of years.
Both nutritious cookies are made with a gluten-free flour base with alternative flours such as sweet rice and whole-grain brown rice flour, potato starch and more.
Superfood Tea Cookies
Gwell's Functional Tea Cookies are Made with Mushrooms & Superfruits
Trend Themes
1. Functional Snacking - Opportunity for creating new forms of functional snacking with minimally processed, plant-based and sustainably sourced ingredients.
2. Superfood Adaptogens - Opportunity for incorporating adaptogenic superfoods like mushrooms and herbs in functional food products like cookies.
3. Free-from Indulgence - Opportunity for creating indulgent food products that are free-from common allergens like gluten, dairy and soy.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to expand their product line with innovative, guilt-free and functional snacks.
2. Health and Wellness - Opportunity for the health and wellness industry to offer functional food products that cater to the growing demand for superfoods and adaptogens.
3. Plant-based Alternatives - Opportunity for the plant-based food industry to innovate and create alternative forms of indulgence that are free-from common allergens.