The Ordinary is one brand that's synonymous with affordable skincare and this year, it is expanding its color cosmetics offerings with its very first full-coverage concealers. Up until this point, the brand has only offered a range of foundation and now, the simply named Concealer offers a budget-friendly way to cancel out redness and conceal blemishes.
Concealer by the Ordinary is available in 21 shades that easily smooth over fine lines without looking cakey or feeling heavy. The long-lasting full-coverage concealer is available for just $5.80, which stays true to the brand's approach of making high-performance, ingredient-focused products accessible to all. There are shades that support different undertones, which are reflected in names like Y for yellow and R for red.
Affordable Full-Coverage Concealers
The Ordinary's 21-Shade Concealer Costs $5.80
Trend Themes
1. Affordable Full-coverage Makeup - Brands focusing on affordable full-coverage makeup products can tap into the growing demand for budget-friendly cosmetic options that provide high-quality coverage.
2. Expansion of Color Cosmetics Offerings - Brands that expand their color cosmetics offerings, like The Ordinary adding full-coverage concealers to their lineup, have the potential to attract new customers and increase revenue.
3. Inclusive Shade Ranges - Brands that prioritize developing inclusive shade ranges, with shades supporting different undertones like The Ordinary's concealers, can appeal to a wider variety of consumers and cater to diverse markets.
Industry Implications
1. Cosmetics - Cosmetic companies can benefit from incorporating affordable full-coverage makeup options into their product lines to appeal to cost-conscious consumers.
2. Skincare - Skincare brands can look into expanding their color cosmetics offerings, like The Ordinary, to diversify their range of products and potentially increase revenue.
3. Beauty E-commerce - E-commerce platforms focused on beauty products can take advantage of the growing demand for inclusive shade ranges and budget-friendly makeup options by incorporating brands like The Ordinary into their product selection.