Fuel Something Bigger is the name of a new campaign by ZOA Energy, the better-for-you energy drink company. The business has celebrated an incredible year in 2022, amassing over $100 million dollars and experiencing growth of over 138%. This testifies to the health-focused sway of consumer interest and demand in all industry categories—whether it is energy drinks or alcohol.
The Fuel Something Bigger campaign marks the launch of new flavors, product enhancements, and even a "reinvigorated can design." The packaging aesthetic has been overhauled by R/GA and the look features eye-catching and vibrant colors. The formula of ZOA Energy beverages has also been optimized to be healthier. The new version has an increased amount of natural caffeine and Vitamin C. Now, each good-for-you drink will boast 160mg of the former and 90mg of the latter.
Vibrant Product Campaigns
ZOA Energy Debuts Its Fuel Something Bigger Campaign
Trend Themes
1. Health-focused Product Campaigns - Companies can tap into the health trend and offer product enhancements and redesigns that cater to consumers' growing demand for healthier options.
2. Vibrant Packaging Design - Eye-catching and vibrantly colored packaging design can attract consumers and set a product apart from its competitors.
3. Better-for-you Beverages - The market for healthier beverage options continues to grow, and companies can capitalize on this trend by creating drinks with natural ingredients and increased amounts of vitamins and nutrients.
Industry Implications
1. Beverage Industry - Companies within the beverage industry can create and market healthier drink options that appeal to consumers' growing interest in health and wellness.
2. Food Industry - With consumers becoming increasingly health-conscious, the food industry can explore product enhancements and redesigns that offer healthier options and eye-catching packaging design.
3. Marketing Industry - Marketing agencies can offer their expertise in developing creative campaigns that highlight a product's healthier ingredients, vibrant packaging design, and appeal to consumers' growing interest in health and wellness.