Recent years have seen a growing number of people in the Philippines use the social media app Lyka for their networking purposes, but a partnership between Lyka and oil company Cleanfuel means that the app can now be used to make streamlined and cash-free fuel payments.
The app allows motorists who have a Lyka account to use electronic gift cards to pay for their purchases at a select array of Cleanfuel stations, with the first eligible locations to be made available in the capital city of Manila.
Given the increasing importance of cash-free transactions in a pandemic-stricken world and the growing popularity of mobile payments, this partnership between Lyke and Cleanfuel is poised to revolutionize fuel payments for tech-savvy motorists in the Philippines.
App-Associated Fuel Payments
Motorists Can Pay For Their Fuel Using the 'Lyka' Social Media App
Trend Themes
1. App-associated Fuel Payments - The trend of using apps for streamlined and cash-free fuel payments is poised for growth.
2. Social Media-based Payments - The use of social media apps for payments is gaining traction in the Philippines and beyond.
3. Mobile Payment Adoption - The pandemic has accelerated the adoption of mobile payments, including in the fuel industry.
Industry Implications
1. Oil and Gas - Oil and gas companies can partner with social media apps to offer streamlined payment options for customers.
2. Social Media - Social media apps can expand their reach and functionality by partnering with payment providers.
3. Mobile Payments - Mobile payment providers can partner with fuel companies to offer secure and convenient payment options to tech-savvy motorists.