The very beautiful city of San Francisco is the backdrop for the FTC SS 2011 video to introduce the brand's new outfits for the warm season. Skaters cruise down the streets of the city as they enjoy a brisk sunny afternoon on their decks. As they grab cars and bikes for extra speed, kick-flip their boards and go for beer picnics, it's pretty clear that these guys are having a good time. It certainly reflects some of the brand's outfits -- laid-back, casual and comfortable. People can expect graphic tees, lots of caps, plaid shirts and shorts from FTC.
The FTC SS 2011 video stars Jabari Pendleton, Dwayne Galloway and Joey Johnson. If watching this doesn't make you more impatient about summer arriving, then I don't know what will.
Street Cruising Fashion Ads
The FTC SS 2011 Video Puts New Outfits in Action
Trend Themes
1. Skateboarding Fashion - Opportunity to create new clothing lines targeted towards skateboarders and their laid-back style
2. City-focused Advertising - Opportunity to showcase brands in urban spaces to attract younger, trend-savvy audiences
3. Social Media Marketing - Opportunity to leverage social media platforms to reach skateboarding and streetwear communities
Industry Implications
1. Fashion - Innovative streetwear fashion brands can leverage the skateboarding community for marketing
2. Advertising - Advertising agencies can create city-focused campaigns that appeal to younger demographics
3. Marketing - Marketing agencies can create social media campaigns to reach skateboarders and streetwear enthusiasts