This is an interesting fact: the FSHN 'Tehran Face-Off' editorial is the first of its kind in decades. Shot on location in Iran, a country known for being highly conservative even with its relatively moderate President Hassan Rouhani, the photoshoot offers Westerners a glimpse of what it would be like if more of these were to take place.
The Tajrish Bazaar in Tehran and the Manouchehri House in Kashan offer the perfect backdrop for the vibrant outfits put on display. Lensed by photographer Afra Pourdad and showcased on model Shabnam Molavi, the looks are at once traditional and modern. Although the brunette beauty forgoes wearing a chador, a common Iranian outer garment similar to the full-length abayas found in the Gulf and Saudi Arabia, she does don a rather exotic wardrobe.
Vibrant Iranian Editorials
The FSHN 'Tehran Face-Off' Photoshoot Stars Shabnam Molavi
Trend Themes
1. Decades-later Editorials - Opportunity to create more fashion editorials in Iran, showcasing the blend of traditional and modern styles.
2. Everyday Iran Fashion - Chance to explore and feature ordinary Iranians' fashion choices and styles, presenting a more authentic representation of the country's fashion scene.
3. Cultural Fashion Exchange - Opportunity to encourage the exchange of fashion influences and ideas between Iran and the Western world, leading to new and innovative designs.
Industry Implications
1. Fashion Photography - New opportunities for photographers to capture unique fashion editorials in culturally rich locations, providing a fresh perspective in the industry.
2. Islamic Fashion - The growing demand for fashionable yet modest clothing presents an opportunity for designers to create innovative and culturally sensitive designs.
3. Cultural Tourism - The rise of interest in Iran's fashion and culture creates a potential disruption in the tourism industry as more travelers seek to explore and experience the country's fashion scene.