The new Fruit-tella Ice Lollies from the Perfetti Van Melle-owned brand are being launched into Iceland and The Food Warehouse locations in the UK for consumers to enjoy this summer.
The treats feature an eye-catching format achieved with the brand's traditional candy flavors including Orange, Lemon and Strawberry in every serving. Crafted with real fruit juice, the frozen treats are HFSS-compliant with a low-sugar, low-far and low-salt recipe for consumers to feel good about.
Area Licensing Manager of Perfetti Van Melle Marta Ballesteros commented on the new Fruit-tella Ice Lollies saying, "Iceland have created an amazing ice cream that looks like a skewer of Fruit-tella candies that will be the delight at any family barbecue. We also love their use of natural ingredients and fruit juice that make it the perfect treat to say yes to in summer."
Candy-Inspired Ice Lollies
The Fruit-tella Ice Lollies are Made with Real Fruit Juice
Trend Themes
1. Candy-inspired Frozen Treats - Manufacturers can capitalize on the nostalgia factor of candy flavors to create fun and innovative frozen treats.
2. Low-sugar Frozen Treats - There is a growing demand for low-sugar frozen treats that still taste delicious and use natural ingredients.
3. Eye-catching Frozen Treats - Brands can create unique and visually appealing frozen treats to stand out in a crowded market.
Industry Implications
1. Frozen Dessert Manufacturing - Manufacturers can develop new frozen treats that appeal to consumers who want fun, low-sugar options made with natural ingredients.
2. Supermarket and Convenience Stores - Retailers can stock their freezer sections with eye-catching and low-sugar frozen treats to attract health-conscious consumers.
3. Event and Catering Services - Event planners and catering services can offer unique and visually appealing frozen treats as a fun and memorable addition to their offerings.