These fruit protein drinks, called 'Upbeat,' were designed to enhance the health of those who consume them, while simultaneously offering dynamic flavors.
The dairy protein drinks are offered by 'The Good Whey Company' and their rebranding was done by the 'Conran Design Group.' The packaging redesign was created to "embrace the energizing powder" of the drinks and is simultaneously simple and eye-catching. The fruit protein drinks come in flavors like coconut and pineapple, strawberry, and blueberry and raspberry. The milky protein drinks were designed to "maintain healthy muscles and to give an energy boost."
These protein drinks provide flavorful alternatives to the vanilla and chocolate protein milkshakes that are normally offered in this market, while working to improve the fitness of those who consume them.
Milky Fruit Protein Drinks
These Drinks Were Designed to Enhance the Benefits of Exercising
Trend Themes
1. Fruit Protein Drinks - disruptive innovation opportunities in creating unique and dynamic flavors for protein drinks that enhance health benefits.
2. Packaging Redesign - disruptive innovation opportunities in creating simple and eye-catching packaging designs that embrace the energizing power of the drinks.
3. Alternative Protein Milkshakes - disruptive innovation opportunities in offering flavorful alternatives to traditional vanilla and chocolate protein milkshakes.
Industry Implications
1. Beverage Industry - disruptive innovation opportunities in the development of fruit protein drinks as a segment of the beverage industry.
2. Design Industry - disruptive innovation opportunities in providing rebranding and packaging design services for protein drink companies.
3. Fitness Industry - disruptive innovation opportunities in creating products that improve fitness and provide energy boost within the fitness industry.