In celebration of summer, Smirnoff has put together a line of vodka-based fruit ciders with noteworthy tropical notes that are ideal to sip on during the warmer weather. The beverages are light, crisp and carbonated with the addition of vodka to give the drink a refreshing and boozy beverage that is sweetened and conveniently pre-made.
The beverages are a combination of a pre-made cocktail and cider with the addition of a vodka base that complements the fermented apple. The drinks are then further flavored with notes of lime, passionfruit, pomegranate and raspberry. The exotic fruit provides the drink with sweeter notes than the traditional apple taste that can sometimes be a bit bitter and sour. The simplistic typographic packaging of the bottles further emphasizes the clean taste of the beverage with a focus on the colored liquid rather than branding.
Fizzed Fruit Ciders
The Smirnoff Cider Range Offers Tropical Notes Paired with Vodka Fermentation
Trend Themes
1. Tropical Fruit-infused Alcoholic Beverages - Opportunity for further experimentation with mixing fruit and alcohol in beverages.
2. Simplistic Packaging Design - Opportunity for other brands to market products with minimal and modern packaging.
3. Pre-made Convenience Beverages - Opportunity for similar products that offer easy and ready-to-drink cocktails.
Industry Implications
1. Alcoholic Beverage Manufacturing - Opportunity for product innovation and experimentation with fruit-infused alcoholic beverages.
2. Packaging Design - Opportunity for brands to embrace minimalistic and simple packaging design in their products.
3. Convenience Store - Opportunity for convenient, pre-made alcoholic beverages to cater to busy and on-the-go customers.