The smoothie and juice industry is showing little sign of slowing down with products like the APODO acai and fruit blends coming about to satisfy a growing consumer demand. The branding for the APODO smoothies is the design work of creative agency Estudio Cão for Pakky Food and is a chromatically vibrant display of fine attention to packaging detail.
Each of the individual APODO smoothies is packaged in a cute, psychedelic bottle that is brightly emblazoned with swirling imagery that incorporates the fruit ingredients. The exotic fruit blends beverages aim to provide a quick, delicious and convenient way to keep superfruits in one's diet.
The APODO fruit smoothies will be available in four flavor varieties in various European countries including France, Denmark, Netherlands, Germany and England.
Psychedelic Smoothie Shot Packaging
The APODO Acai and Fruit Blends Juices Feature Bright Branding
Trend Themes
1. Psychedelic Packaging Design - The use of bright and swirling imagery on packaging to attract consumers.
2. Convenient Superfruit Beverages - The creation of healthier and faster options in the beverage industry.
3. Growing Smoothie Demand - Smoothies becoming a staple in consumer diets and increasing demand for unique flavors.
Industry Implications
1. Beverage Industry - There is an opportunity for creativity in packaging and development of healthier options.
2. Packaging Industry - Companies can explore the use of bright and intricate designs to promote product differentiation.
3. Food Service Industry - The growth of smoothie demand creates an opportunity for businesses to expand on their beverage options.