Halloween Frubes are positioned to launch this October from the Yoplait yogurt brand to offer youngsters with a spooky way to celebrate the holiday. The yogurt tubes come in nine-serving variety packs that feature three Ghoulish Strawberry, Howling Red Berry and Scary Peach flavors each. The product comes with a special gift-in-pack promotion that will provide youngsters with a cutout Halloween mask along with one of three themed sticker packs to collect in skeleton, mummy and vampire themes.
The Halloween Frubes are positioned as a beneficial snack that's a good source of calcium and vitamin, while also being great for school lunches thanks to its formulation that will keep for up to eight-hours out of the refrigerator.
Spooky Themed Yogurt Snacks
Halloween Frubes are Launching with a Gift-in-Pack Promotion
Trend Themes
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Spooky Snack Foods — There is an opportunity for food companies to create more Halloween-themed snacks and food products.
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Gift-in-pack Promotions — Marketing teams can create more product promotions that include free gift items to incentivize purchases.
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Long-lasting Portable Snacks — Companies can capitalize on the need for snacks that are both portable and can last outside of the refrigerator for an extended period of time.
Industry Implications
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Food and Beverage Industry — Food manufacturers can innovate by producing more themed snacks and products for different holidays.
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Marketing and Advertising Industry — There is potential for marketing teams to create more product promotions that offer free gifts or prizes alongside purchases.
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Packaging Industry — Packaging companies can help innovate the market by creating more portable or long-lasting packaging solutions for food products.