Halloween Frubes are positioned to launch this October from the Yoplait yogurt brand to offer youngsters with a spooky way to celebrate the holiday. The yogurt tubes come in nine-serving variety packs that feature three Ghoulish Strawberry, Howling Red Berry and Scary Peach flavors each. The product comes with a special gift-in-pack promotion that will provide youngsters with a cutout Halloween mask along with one of three themed sticker packs to collect in skeleton, mummy and vampire themes.
The Halloween Frubes are positioned as a beneficial snack that's a good source of calcium and vitamin, while also being great for school lunches thanks to its formulation that will keep for up to eight-hours out of the refrigerator.
Spooky Themed Yogurt Snacks
Halloween Frubes are Launching with a Gift-in-Pack Promotion
Trend Themes
1. Spooky Snack Foods - There is an opportunity for food companies to create more Halloween-themed snacks and food products.
2. Gift-in-pack Promotions - Marketing teams can create more product promotions that include free gift items to incentivize purchases.
3. Long-lasting Portable Snacks - Companies can capitalize on the need for snacks that are both portable and can last outside of the refrigerator for an extended period of time.
Industry Implications
1. Food and Beverage Industry - Food manufacturers can innovate by producing more themed snacks and products for different holidays.
2. Marketing and Advertising Industry - There is potential for marketing teams to create more product promotions that offer free gifts or prizes alongside purchases.
3. Packaging Industry - Packaging companies can help innovate the market by creating more portable or long-lasting packaging solutions for food products.